On Youth Mobility Since becoming an Erasmus+ Ambassador, Rida Ben M’barek has emerged as one of the most active grassroots promoters of European mobility opportunities in southern Morocco, turning information sessions into a measurable youth-impact movement. Through a structured, data-driven outreach strategy targeting universities, student clubs, NGOs, and online communities, he has directly reached an estimated 2,200 to 2,400 young people across on-site and digital formats, with a strong focus on Erasmus+ volunteering and Erasmus Mundus joint master’s programs. Between Agadir and other cities, Rida organized or co-organized more than 20 awareness and capacity-building activities, acting systematically as a speaker, mentor, and official representative of Erasmus+ Morocco. His university outreach alone covered seven major higher-education institutions, including ENSA Agadir (3 sessions, ~300 participants), ENCG Agadir (250 participants across four clubs), FSJES (2 sessions, 160 participants), FSA (2 sessions, ~130 participants), Universiapolis (130 participants), CUAM Agadir (70 participants), and Campus Universitaire (50 participants), totaling over 1,200 university students engaged in structured Erasmus+ learning spaces.
Parallel to academia, he extended access to civil society and youth ecosystems, engaging over 400 young leaders and NGO representatives through associations such as Kheir Eddine, INS Foundation programs (notably EUmpowered), Global Shapers Agadir collaborations, and school-level outreach, while also expanding geographic equity by delivering Erasmus+ sessions in Tan-Tan, reaching youth often excluded from international mobility narratives. Digitally, Rida amplified his impact through online initiatives like Explore Erasmus with Google Developer Groups Agadir on Discord and Foras Khadra, reaching over 200 additional participants nationwide, ensuring continuity beyond physical events. The qualitative impact is equally significant: these sessions translated complex European programs into actionable pathways, increased application readiness, normalized international mobility among first-generation students, and strengthened cooperation between student clubs, NGOs, and institutions. Collectively, Rida Ben M’barek’s Erasmus+ journey reflects a shift from individual mobility to systemic youth empowerment, positioning Agadir as a growing regional hub for Erasmus+ engagement and international academic ambition.